EcoFriendly Foods

What a Week! And it's Only Tuesday!

Let me say this first: WATCH THE OPRAH WINFREY SHOW TODAY/TONIGHT IF YOU CAN!

Chances are that if you're on our site, you've got a pretty good sense of the difference between humanely-raised animals from sustainable farms and, well, that stuff you find in the supermarket.  But I think we can all agree that the overwhelmingly vast majority of Americans either don't know the difference, or realize there's a difference and they consciously choose not to pay attention.

In just the past few days, however, you couldn't hide from stories about sustainable agriculture from some of the most read and most watched media sources in America.  Let's start with The Oprah Winfrey Show, because if you're reading this now as I've posted it, you can still catch or record a re-run of the show tonight at 1 a.m.  (Or check your local listings if you're not in the DC or NY metro areas).

On Oprah today it's a look at California's Proposition 2, a look at where your eggs come from, as well as how pigs are raised.  You're not gonna want to miss this show if humanely-raised animals is something important to you.  (And hopefully Oprah's millions of viewers will get a better understanding of what companies like EcoFriendly and all of our customers are trying to do by supporting small, sustainable, family farms!) Some of the video will drive you crazy.  See it if you can!

And if Oprah's audience isn't big enough, what about the New York Times?  Michael Pollan, author of The Omnivore's Dilemma (which featured EcoFriendly Foods) and In Defense of Food: An Eater's Manifesto had a major article in the Sunday Times magazine section which it dubbed "The Food Issue."

Lastly, don't miss out on seeing this week's Mutts comic strip. Mutts is taking a stand supporting Proposition 2 with a series of strips pointing out the plight of factory farmed animals.  See some of them on the California Humane website.

And please don't forget to vote with your fork!  When you make the choice to buy your meats from EcoFriendly, you're taking a stand in favor of animals living a life of comfort and not sorrow. We will always tell you how we raise our animals and in coming weeks and months on this site, we'll take you to the farms and show you ourselves.

Please Turn to Page 242 in Your Guidebooks

At least it's page 242 in the hardcover version of The Omnivore's Dilemma, writer Michael Pollan's ultra-superb (please let me know if there is a higher compliment possible because he deserves it) exposé on where our food comes from. When I say "it" I refer to the page that we first meet Bev Eggleston and EcoFriendly Foods.  Perhaps you haven't realized it but the EcoFriendly Foods model is well-documented in Pollan's book.  In fact, many folks haven't realized it and when we talk to people at the farmer's markets a little bit about who we are and what we do and where our meat comes from and how our animals were raised, one of the questions we frequently ask is, "Have you read The Omnivore's Dilemma?"

One third of the time people say, "I know! I haven't read it yet but I will.  Everybody raves."  One third of the time people say, "No, what is it?"  And one third of the time people say, ""Yes!  That was you guys in there??!!" 

Yes.  So, taste what the fuss is all about.  And if you haven't yet read about the fuss, just turn to page 242.  And if someone wants to tell me what page to turn to in the softcover version, I'm all ears!

P.S. I was taking Metro's Orange Line from Ballston to downtown DC about a two weeks ago and it was rather crowded on the train, so I had to stand in the aisle between the seats on the car.  There was a woman just to the left of me reading the book and a man just to the right of me about a row further up also reading it.